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Schoolchildren of Cumbria – Joe Wicks needs you to get active and help change young lives

Joe Wicks named as BBC Children in Need’s first ever schools Ambassador

BBC Children in Need Schools Ambassador, Joe Wicks, The Body Coach, is calling on schoolchildren in Cumbria to get together and get fundraising for BBC Children in Need. The call comes with less than a week to go for schools to be in with a chance of receiving a visit from Joe this autumn, as part of his hugely popular Schools Tour programme, for BBC Children in Need.

Last year, local schools including Orgill Primary School and Millom School, raised more than £29,000 in support of the charity. This year, Joe is challenging pupils and teachers in Cumbria to get together and raise even more money to help change the lives of disadvantaged children and young people right across the UK. Schools can sign-up for a free supporter kit, full of fun-filled fundraising ideas, inspiration, tools, tips and resources via

In an exciting first for BBC Children in Need, schools that request their free supporter kit before Friday 27th September will be in with the chance of receiving a very special visit from Joe Wicks himself, as part of his Schools Tour. The tour will see The Body Coach visit ten lucky UK schools ahead of BBC Children in Need’s 2019 Appeal, where he will run a mini workout session designed specifically for students and teachers.

To inspire and empower thousands of schoolchildren and teachers to fundraise for the charity, BBC Children in Need and Twinkl – the charity’s Official Education Partner – have created three unique supporter kits for early years foundation stage (EYFS), primary school and secondary school age groups. They include:

Early years foundation stage (EYFS): Supporter kits for nurseries and pre-schools are full of ideas to get littles ones involved in ‘The Great Big Pudsey Day’. Whether it’s dressing up as their favourite character or even spending the day in their PJ’s or comfiest onesie, anything goes! Nurseries and pre-schools can even hold their own yoga session thanks to a specially designed Pudsey Moves video.

Primary school: Primary school children are being encouraged to get together and kick-start Appeal Day – Friday 15th November – by taking part in Big Morning Moves, which will be hosted by BBC Children in Need Schools Ambassador, Joe Wicks. The activity session has been exclusively created for primary schools and will be available to live stream, or on demand, at a time to suit them. In the run up to the Appeal day, primary school pupils can create their own healthy bakes with Joe’s exclusive recipe collection. Pupils can even dress up in fancy dress, or let their imagination run wild with Pudsey craft ideas to sell and help raise funds for BBC Children in Need.

Secondary schools: Secondary schools are being asked to get together and put on their own performance of The Personal History of David Copperfield. The exclusive script, written by the legendary director, Armando Iannucci, will give pupils the chance to bring the magic of the big screen into their school and raise funds for BBC Children in Need by selling tickets. Additionally pupils can also host a bake-off, create their own beauty bar, or even pit teachers against each other with fun fundraising forfeits.

BBC Children in Need Schools Ambassador, Joe Wicks, said: ““I am incredibly proud to be BBC Children in Need’s first ever School’s Ambassador, it really is an honour. As a Dad, I am passionate about children’s health, wellbeing and happiness and hope that by inspiring children to get together, and get active, we can make a real and lasting impact. There is something amazing about children coming together to help other children, and I can’t wait to see schoolchildren up and down the UK once again get together and go the extra mile to make a difference!”

Claire Hoyle, Commercial Director of BBC Children in Need, said: “BBC Children in Need’s schools fundraising campaign is back and we can’t wait to see schools across the UK doing their bit to bring teachers, parents, children and young people together for this year’s Appeal with the help of our first-ever Schools Ambassador, Joe Wicks. The lengths schools and nurseries in Cumbria went to, to raise the money they did for BBC Children in Need last year was truly incredible and I can’t wait to see what they get up to again this year.

“Our new fundraising packs are full of ideas and tools – whether it’s a healthy bake sale, a fancy dress fun run or a sponsored football match, the money raised will help us to change children and young people’s lives across the UK.”

Jonathan Seaton, Co-founder and CEO of Twinkl said: “We are so proud to be working with Joe Wicks and BBC Children in Need in 2019; the money raised makes such an incredible difference to children and young people here in the UK. It’s always such an exciting time of year for us and we can’t wait to help get children and young people active and feeling good with a full range of new fundraising ideas.

“The resources have been designed to make fundraising easy, educational and fun and since all of our materials are created by teachers, they are perfect for schools. The time and effort that educators and pupils put into raising money is inspirational and we can’t wait to see what people have planned this year.”

Millions of people across the nation will be getting together this November to help BBC Children in Need. To get your free supporter kit today, visit