In response to the impact of COVID-19 (Coronavirus) on local communities, CFM’s Cash for Kids is today launching an urgent new appeal to help those families in Cumbria and South West Scotland who need it most.
Relying on donations from radio listeners, locals and businesses, the Cash for Kids Appeal will build a fund from which grants will help families help cope, such as covering basic essentials including food & heating.
The appeal – supported by Stagecoach, is aimed at the most vulnerable within our community who may be feeling the direct impact of the current situation most keenly. These includes families on zero hours contracts who may be facing reduced or completely cut-back hours, or no access to sick pay.
CFM’s Cash For Kids understand the impact that the closure of schools to the majority of children will have on underprivileged families. Grants from the appeal will also be made available to those that children who receive free school meals, over and above the Government’s voucher scheme.
Speaking about the new appeal, CFM’s Robbie Dee said “We have already been hearing incredible stories of generosity from our listeners, as individuals go out of their way to help others through this unprecedented situation. In donating to the Cash For Kids Appeal, you’ll be making a small act of kindness that can make a huge difference to families in need here in Cumbria and SW Scotland.”
Sally Aitchison MBE, MD of Cash for Kids said “We have all been affected by the COVID-19 situation in some way, however right now those on low incomes or who are living in or on the brink of poverty will be really feeling the pressure. With already 4 million children living in poverty in the UK, the impact of the current situation is sure to see that number increase. We want to do what we can to support these families. We are uniquely place in our communities to identify the families”
Locals can donate to the Cash for Kids Appeal right now by texting ‘CFM’ to 70910 to give £10. Texts cost the donation amount + one message* Terms and conditions apply. Or online at cfmradio.co.uk/appeal where local businesses can also make a donation. 100% of donations will go to help families with children that need it most.
School teachers, health professionals, social workers and small charitable groups will be able to apply for funds on behalf of the families they support. They can keep an eye on the Cash For Kids website for further details in the coming days.
The Cash for Kids Appeal is kindly supported by Stagecoach North West.