Sixteen to 30-year-olds can get a £10 voucher and a free three-day pass to Cumbria’s leisure centres if they have a COVID-19 jab.
Better, which runs leisure centres across the county, has been invited to join Public Health England’s drive to boost the uptake of the vaccination among young people.
It is among firms like Asda, National Express and Uber which have pledged to offer incentives to vaccinated customers.
Mark Sesnan, managing director of Better, said: “As soon as we heard about the campaign to incentivise young people to get vaccinated, we wanted to get involved.
“As the UK’s largest operator of municipal leisure facilities, we know the value of regular exercise on our mental and physical health and this has been further highlighted during the pandemic.
“We also know that having all adults double vaccinated plays a crucial role in our battle against COVID-19, so we wanted to help.
“We hope that by offering free passes and discount vouchers to our 235 gyms, leisure and sports centres across the UK, we will encourage many more young people to take up their vaccine.”
Better operates leisure centres in Penrith, Appleby, Kendal, Carlisle, Cockermouth, Workington, Ulverston and Whitehaven, as well as Keswick Leisure Pool and other activity centres.
To take advantage of the offer, visit https://www.better.org.uk/healthy-communities and follow the instructions.
People will need to present their vaccination card or alternative proof on their first visit to their local Better leisure centre or gym.
