Kendamil, the only British-made baby formula and created in Kendal, has launched its first ever TV advertising campaign.
The firm has created the campaign for Sky TV, which features testimonials from parents who use its products.
Dylan McMahon, co-founder and head of growth, said: “We are incredibly proud to launch this campaign, celebrating the real British and Irish parents who have chosen our uniquely UK-sourced and sustainably made Kendamil formula to raise their little ones. As a family business ourselves we understand the value parents place on the experiences of their friends and family.
“As a family-run company without the millions of pounds to invest in marketing that our multi-national competitors have, we have relied heavily on word of mouth and parent reviews to drive Kendamil’s exponential growth.”
Kendamil has won gold for Best Bottle Feeding Product by Mother & Baby in 2021 and 2022, gold at the Made For Mums Awards, the Grocer’s new product award and launch of the year award as well as the Monde Selection grand gold quality award.
