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Lakeland donates £30,000 to celebrate 30-year partnership with CancerCare

by Lucy Edwards
30/06/2022
in News
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CC CEO Alison Stainthorpe, Lakeland PR Exec Bethany Stebbens and CC Director of Fundraising & Marketing Emma Athersmith
CC CEO Alison Stainthorpe, Lakeland PR exec Bethany Stebbens and CC director of fundraising & marketing Emma Athersmith

Lakeland has marked the anniversary of its 30-year relationship with CancerCare with a £30,000 donation.

The donation comes from Lakeland’s colleague fund, with this contribution bringing Lakeland’s total financial support to the charity – which provides therapy for people affected by cancer and bereavement – over the last three decades to more than £500,000.

The relationship between the kitchen and homeware company and CancerCare began in 1991 when Lakeland staff member Eileen Barnes, and her husband Arthur, were referred for aromatherapy massage following Arthur’s cancer diagnosis.

Looking for a way to say thank you to the charity, Eileen was granted permission to donate the money generated by the sales of returned goods, to CancerCare.

CancerCare founder, Professor Malcolm McIllmurray was heavily involved with the campaign, alongside the Lakeland team and Judy Rayner, the wife of Lakeland owner and Chairman Sam – raising the money to buy the charity’s centre on Blackhall Road in Kendal. 

This made it easier for people in South Lakeland to access support without needing to travel to CancerCare’s main Slynedales Centre in Lancaster.

The mutual support continued when Lakeland customer director Michelle Kershaw was diagnosed with cancer. Michelle accessed CancerCare therapy services and when she died in 2004, the company established a research fund in her name.

This fund helped set up a new service in the Barrow area, which proved so successful the charity bought, and purpose-renovated, a new centre on Duke Street in the heart of the town in 2020.

Over the last 30 years the charity has provided counselling and therapy for around 22,000 people and delivered more than 350,000 sessions.

CancerCare director of fundraising and marketing Emma Athersmith said: “The support we get from Lakeland has been instrumental in helping us support many thousands of people left devastated by a cancer diagnosis or bereavement across South Lakeland and beyond.

“As an independent, local charity we rely on donations for more than 90 per cent of the money we need to provide our services and being able to rely on generous and regular donations from such a high-profile organisation is absolutely invaluable for us. It shows their commitment to their local community and their staff, and we can’t thank them enough. I hope it continues for many more years to come.”

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