Cumbria Deaf Association has appointed a new chief executive.
Caroline Howsley, who has been the association’s general manager for the last two years, said she was planning to take on more staff and expand its services. .
When Caroline joined, the organisation was suffering from a lack of consistent leadership, as well as from reduced donations and revenue due to the pandemic.
During her time as general manager Caroline worked to raise the organisation’s profile, improve its governance and planning for recovery in the wake of COVID-19.
She said: “When I joined there were concerns around whether the association really was a going concern or not.
“We analysed every single payment that came in and out and where it came from, what we were paying for, what contracts we had, and we cleared everything that was unnecessary.
“We stripped it right back down to the basics and from there it enabled us to really look at what we want and what we need. Now we’re moving forward in a really positive way.”
Over the last two years, the number of people employed by the association has doubled from five to 10. In the coming year further appointments are expected, with two more British Sign Language interpreters, along with a family and youth officer and a care co-ordinator.
Caroline said: “We have almost doubled the interpreting provision from its pre-COVID levels.
“We also looked at new opportunities and next spring we’ll be launching some new products and services. But the key thing is that we cut down the amount of work we’re doing in some areas to focus on what we’re really good at.”
In the future, the organisation is planning to work with universities to train more interpreters, as well as with colleges to give students in subjects such as health and social care more knowledge of how to work with the deaf community.
She said: “What we’ve done over the past two years is really to help inform the deaf community what they’re entitled to. The deaf community are now actually contacting us, asking for interpreters to go to doctors and dentist appointments, whereas previously they would try and manage on their own. They are legally entitled for support and now they know that, and they are asking for it.
“Another example of growth is supporting and training businesses, who can get in touch if they need help around how they can help their deaf visitors. We have a super ageing population – especially in Cumbria – and it’s essential that we address people’s hearing loss as they age and how to make events, venues and the workplace more accessible for everyone.”
Association chair Charlie Allgrove said: “We’re delighted to have appointed Caroline. Since joining us, not only has she guided us through the uncertainty of the pandemic, but also stabilised the business and has a clear strategic vision for increasing our services in 2023 and beyond.
“She’s also ensured that she’s participated in activities with the deaf community throughout Cumbria and has raised the profile and visibility of the organisation as a result. We are looking forward to engaging with more of the community under her leadership.”
To find out more about CDA and the services it offers go to www.cumbriadeaf.org.uk
