A Cumbrian sports nutrition firm will be showing its short film at Kendal Mountain Festival as it celebrates winning national awards.
Voom, based in Yealand, will screen its marketing film The Climb, playing on the Base Camp screen and during the Climbing films feature.
It has been nominated for the Oscars of advertising – the Cannes Lions – and winning a silver and a bronze at The Sharks International Creative Awards.
At Kendal Mountain Festival, Beau Smith, Voom’s brand manager is inviting all the Addidas Terrex 10k run entrants to sample and enjoy Smart Hydrate pre and during tomorrow’s event.
CEO Robin Higgens said: “We are extremely proud of this home-grown talented team, whose progress to date has now been validated and recognised on the world stage this year.”
Its accolades include:
- Nominated as European Sports Nutrition Brand of the year
- UK Enterprise Awards, Most Innovative Sports Nutrition Brand 2024
- Runners up Made In Britain Marketing Campaign of the Year
- Awarded Runners World Best Hydration Drink
- Awarded Runners World Best Pre Workout Energy Bar
- Runners World – Best Energy Drink (Fusion)
- Nominated for Most Sustainable Initiative for the Outdoor Market
- Plant-Based Excellence Awards, Gold Award
- Great Taste Awards – Stars for three products
In 2025 the current product research work with Lancaster University’s Medical School will be published, highlighting the innovations made to date and herald further breakthroughs, that will rocket the brand’s sales worldwide, it said.
Sales opportunities have grown as Voom’s customers embrace the brand’s core principles, where world class NPD, manufacturing and research all takes place in Cumbria.
