
A bid by a Lake District store to erect a new sign on its premises would be ‘visual clutter’ said national park planners.
The Lake District National Park Authority has refused a listed building consent application from Roseberry Wickham Smith to install a new sign on the shopfront of The Hawkshead Gallery in the village’s The Square.
Planning documents submitted by the applicant said the proposed design for the sign was tasteful, however planners turned down the application and said the proposal would harm the listed building.
The applicant said: “We believe that the design of our proposed sign, and the mid-grey colour with white lettering, fits in well with the local architecture.
“It’s traditional in style and will be handmade with traditional materials. We consider it tasteful and in keeping with Hawkshead village.”

A decision notice issued by the national park authority said: “Installing a sign above the existing shopfront would harm the aesthetic significance of the listed building by extending the shopfront area to below the first floor window, adding additional visual clutter to a very plain and simple vernacular building.”