[T]hroughout August, a group of seven Lake District Hotels sent the following message out to the general public – ‘buy a pint and we’ll donate’. With the aim to raise money for their charity of the year, by encouraging locals and visitors to the area to buy a pint of Cumberland Ale, which has become a firm favourite nationwide and is Jennings Brewery best-selling brand outside the Lake District.
This Cumberland Ale promotion, saw Lake District Hotels kindly donate 10p from every pint sold from 1st – 31st August in the following hotels and bars; the Lodore Falls Hotel and Borrowdale Hotel in the Borrowdale valley, Inn on the Lake in Ullswater, The Skiddaw Hotel, Inn on the Square, Kings Arms Hotel, Back Bar, Casa’s Sports Bar and The Loft Nightclub in Keswick and the George Hotel in Penrith.
4,441 pints were sold, this was promoted throughout the hotels and bars, beating the total sold in August 2016 by an impressive 301 pints; raising £444 for the hotel groups charity of the year, Blood Bikes Cumbria.
Dani Hope, Marketing Director for Lake District Hotels, commented “Cumberland Ale is one of our top sellers so it seemed only right to include it in our promotion. We always have a selection of cask ales available across our hotels and bars, so if you are passing why don’t you join us for a pint.”
From the 1st January 2017, Lake District Hotels Ltd have been raising money for Blood Bikes Cumbria, to view these fundraising events visit www.lakedistricthotels.net/charity-of-the-year
