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Booths crowned Supermarket of the Year in the Decanter Retailer Awards

by Cumbria Crack
07/09/2020
in Business
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Victoria Anderson, Wine Buyer at Booths, second picture, from left CEO Edwin Booth, Wine Buyer Victoria Anderson and Head of Marketing and Trading John Gill

Family owned, independent food and wine retailer Booths, has been crowned Supermarket of the Year at the Decanter Retailer Awards 2020. The prestigious awards recognise the best wine retailers based on range, service and innovation.

Decanter is the wine industry’s go-to publication for wine enthusiasts, connoisseurs and wine trade professionals. The awards are judged by five experts, including Masters of Wine Peter Richards and Andy Howard, wine writer Peter Ranscombe, Kate Hawkings and Laura Clay, Chair the Association of Wine Educators.

Booths beat stiff competition including Waitrose, Marks and Spencer the Coop and discounter Aldi to win the award which they won in 2017 and were runner up in 2019. Booths were recently awarded 5 medals, including 2 golds, in the International Wine and Spirit Competition for their Booths brand wines and were named Supermarket of the Year by the People’s Choice Awards earlier this year.

Booths Wine Buyer Victoria Anderson said “I’m absolutely delighted with this award, which is a win for our whole team at Booths. Sharing our love of great wine is a big part of what makes Booths a very special business.”

Victoria’s buying ethos is focused on the customer. She aims to offer a wide eclectic range, value for money and uncompromising quality. But while the ethos is simple, selecting the absolute best wines at a variety of price points from a range of growers and countries is a challenge and an art.

Decanter Award judge Peter Richards MW said, “Booths have got a great list, their wines are good, tastings are always strong and they’re quite bold in their buying choices.” Andy Howard MW added, “For me, what they do with their involvement with the local community and some of their eco things they are doing, I thought was quite impressive.”

Edwin Booth, Chairman of Booths, who served as the wine buyer at Booths for many years said, “I’m enormously proud of Victoria and this recognition for her work is richly deserved. Victoria is a buyer of exceptional taste and talent. She ensures that every bottle we stock at Booths is a joy to drink.”

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