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West Cumbrian initiative wins sustainability award

by Jacob Colley
21/02/2022
in Business
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Primary Business Partnership working in a school in West Cumbria. Children play with Lego as part of the programme
Primary Business Partnership working in a school in West Cumbria

An initiative that matches businesses and primary schools in West Cumbria with the aim of inspiring the next generation has won an award.

The OneAim Joint venture has won the NDA’s Best Approach to Sustainability Award 2022 for the Primary Business Partnership (PBP) initiative.

The Primary Business Partnership programme is focused on helping primary school children become more aware of the career opportunities on their doorstep and supports local businesses to connect with their future workforce.

The Centre for Leadership Performance is the delivery partner providing resource to run the day-to-day element of the programme for the PBP with additional funding from OneAim and Sellafield. 

This award is a new category for 2022 and recognises that ‘when we get it right, we are ensuring what we do today will help deliver better outcomes future generations’.

One Aim, a joint venture between Jacobs and Mitie, formed the Primary Business Partnership in 2017. The brokerage links primary schools and employers in West Cumbria to show children all the opportunities that exist for their future. It helps them to dream big and have fun thinking about their future careers. Children at primary level are already making decisions that impact their future. The PBP is there to support schools to identify what they need for career-related learning opportunities. 

The Primary Business Partnership continues to grow with more than 170 local businesses involved and over 12,000 interactions between businesses and children.  

Rob McBride (OneAIM Framework Director) said: “The Primary Business Partnership team (with local businesses) thoroughly deserve this award, following four years of hard work, dedication and determination to really embrace and drive the initiative. It is making a genuine difference to the information and choices available, with added resourced skill sets to help shape the ‘future workforce’ decision-making within the region (as well as being great fun!). I am so proud of everyone involved and can’t wait to see the next phase of progress in the journey.”

“By creating and funding the Primary Business Partnership we have enabled something more than what we alone could have achieved. The partnership is addressing social mobility at an early age; by developing their skills and helping them realise their future opportunities,’’ said Rachel Melton, Social Value Manager at OneAIM. 

The NDA Supply chain awards launched in 2011 aim to engage the suppliers that are essential to achieving the NDA’s decommissioning mission. Other finalists included Jacobs (PPP Internship Scheme) and Morgan Sindall Group plc (Careers in Cumbria).  

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