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Home Business

New lease of life for Cumbrian marketing firm

by Cumbria Crack
18/01/2023
in Business
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Rosie Groves and Lindsay Gray

A Cumbrian marketing firm has rebranded and made a senior appointment to its team.

Maryport’s Lindsay Gray launched Natterjack Marketing October 2018, with the company growing year on year, leading on strategy and brand building for companies including Borderway Finance, Energus and Allerdale Borough Council.

Lindsay said: “Our new identity embodies the sense of purpose, energy, and enthusiasm indicative of the growth of Natterjack. An evolution of the brand with a clear goal of looking to achieve what’s possible, the new branding allows prospective clients an opportunity to get a clear sense of what it’s like to work with Natterjack, and what they can expect.

“As we grow, we’re also looking forward to helping graduates and young students break into the industry, whether that be through work experience programmes or internships. Our relaunch also gives us a platform to share valuable information and news articles, as well as podcast recordings and more!”

Rosie Groves was recently appointed and joined the company as senior digital marketing executive and one of her first projects was to handle and lead on the companies rebrand.

She said: “I was thrilled to find out that I would be helping Lindsay with the relaunch of Natterjack Marketing. The previous branding and messaging worked well when Lindsay first created the business over four years ago, it’s great to see the revitalised branding, website and collateral come to life.

“As the business has grown in clients, its culture, aims and goals have also grown. We are a company that thinks outside the box and pushes their clients to achieve excellent results – it was important that our brand identity matched this, and now it does!”

The marketing firm are based out of Eagle Labs at The Bus Station in Whitehaven, and work with clients to build their brand and visibility across verticals such as digital advertising, email marketing and content creation.

Rosie added: “One of our main aims is to work with the younger generation to help them find the career that they want. We are going to be the thought leader when it comes to influencing the younger generation into the marketing industry.

“We also have a new podcast launching soon where young children from a school interview a professional to find out more about their career – the aim of this is to allow young people the chance to find out about careers they may not know existed.”

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