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Home News

Kendal-based luxury travel blog wins prestigious award

by Cumbria Crack
08/01/2026
in News
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Paul Johnson

A Kendal-based editor behind an influential luxury travel blog, has been named among the best in the world.

Paul Johnson’s A Luxury Travel Blog was named Best Niche Voice in Travel at the prestigious TBEX Summit held in the USA.

The TBEX Travel Creator Awards celebrate the talent, creativity, and influence of travel bloggers, influencers, podcasters, photographers, and storytellers from around the world. 

Paul’s blog was also shortlisted for the Best Travel Blog category.

Paul launched his blog 20 years ago from Kendal and said: “Winning this award in the US, especially as we mark 20 years of the blog, is a proud moment.

“When I started the site in 2005 from my home in Kendal, the landscape of travel media was completely different. To still be at the forefront of the industry two decades later – and to bring this recognition home to South Cumbria – is incredibly rewarding.”

His travels have taken him all over the world, from Kendal to Kazakhstan, and even Kangerlussuaq in Greenland, working with multiple airlines, luxury hotels and resorts, tourist boards and the automotive industry.

Last year’s adventures saw him doing everything from bobsledding in Austria and swimming with penguins in the US, to running a half marathon in Turkey and sailing a 46ft yacht around the islands of Greece.

He has also spoken at several prestigious international events, from the World Travel Market in London to MALT Congress in Abu Dhabi, amassing a combined social media audience of more than 1.2 million across all channels.

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