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Lloyd Motor Group acquires Carlisle’s Volkswagen dealership

by Cumbria Crack
08/04/2026
in News
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Lloyd Motor Group has announced the acquisition of the Volkswagen dealership in Carlisle from Lookers.

The business will be rebranded as Lloyd Volkswagen Carlisle and will continue to operate from its site on Auchinleck Drive.

As part of the acquisition, 33 staff have joined Lloyd Motor Group.

This latest addition means Lloyd Motor Group now represents the Volkswagen group in West Cumbria, plus Lloyd Škoda Carlisle, and Lloyd Volkswagen Carlisle.

Sam Lloyd, managing director of Lloyd Motor Group, said: “We are delighted to welcome Lloyd Volkswagen Carlisle to the group and to continue growing our relationship with the Volkswagen brand.

“This acquisition represents an important step in strengthening our presence in Cumbria while continuing to invest in the local community.

“It is fantastic to welcome 33 experienced colleagues to Lloyd Motor Group,

“As a family-owned business, people have always been at the heart of what we do, and we look forward to building on the strong foundations already in place in Carlisle.”

Lloyd Motor Group is celebrating its 50th anniversary this year.

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