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Patisserie Valerie to Open First Store in Carlisle

by Cumbria Crack
27/03/2018
in Business
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[P]opular brand Patisserie Valerie is set to open their first store in Carlisle within the next month.

This is an exciting opportunity for Patisserie Valerie, which currently operates over 155 stores across the UK and the Republic of Ireland, as this sees the continuance of their expansion plan to open 20 new stores each year. The new Carlisle store has created approximately 20 new jobs.

The brand’s new store will be located on Scotch Street in Carlisle’s town centre, just a short walk away from Carlisle Train Station, so will be the perfect pit stop for commuters looking to indulge in a hot drink and morning pastry. The store will also serve a full menu of hot food options, including full cooked breakfasts, and delicious evening meals.

The newest addition to the Patisserie Valerie family, will also offer the brand’s famously generous gateau slices and patisserie. So customers are sure to find the perfect sweet treat to indulge in alongside a delicious cup of handcrafted coffee made by trained baristas, and also a range of loose leaf teas.

The new Carlisle store shall also serve Patisserie Valerie’s traditional Afternoon Tea, including; a selection of scrumptious tea sandwiches, mini cakes and patisserie bites. Also included in their Afternoon Tea are mini quiches, as well as plain and fruit scones served with jam and clotted cream.

Customers will also be able to order and collect celebration cakes perfect for any occasion from the new Carlisle store. They can either choose from Valerie’s popular range of gateaux and wedding cakes, or use the company’s innovative Create-A-Cake tool, to invent their perfect celebration cake. Patisserie Valerie also offer a bespoke cake service for birthday, wedding and other special occasion cakes which can be discussed with a member of staff in store.

Customers can sign up to Patisserie Valerie’s Cake Club to receive 10% off their next visit, and be kept up to date with all the latest news. T&Cs Apply. www.pvcakeclub.co.uk

Paul May CEO of Patisserie Holdings PLC, the company that owns Patisserie Valerie, commented on the opening: “We’re very excited to be opening our newest store in Carlisle, as this is a brand new location for us! The opening of this new store is the next step towards achieving our goal of opening 20 new cafés annually, whilst also enabling us to reach out to our new and existing customers!”

About Patisserie Valerie

The first Patisserie Valerie was opened in 1926 by Belgian born founder Madame Valerie. The renowned brand has since cultivated the skills and techniques introduced by Madame Valerie in the creation of their indulgent gateaux and patisserie.

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