Cumbria Crack

Famous designer to spearhead major cultural event

Wayne Hemingway

[I]nspirational English designer Wayne Hemingway has agreed to be an ambassador for Great Place: Lakes and Dales (GPLD) – a major new initiative aimed at persuading younger people to stay or move to the area.

The co-founder of award winning multi-disciplinary designers HemingwayDesign and whose first brand was Red or Dead, will host two interactive events in Skipton and Kendal this month designed to get people involved in the future of the countryside corridor from Skipton to Grasmere.

Said Wayne: “The area has an incredible 44% fewer 16 to 34 year olds than the national average so it’s vital more is done to safeguard the future economy.

“So I am proud to support GPLD – which will put the needs and aspirations of younger people front of mind.”

The events, entitled ‘This is the Place’, are designed to get people involved in setting up a ‘placemaking’ project. They will be held at Kendal Box Theatre on Monday, June 25 at 6pm, and Skipton Town Hall on Tuesday, June 26 at 6pm.

Wayne said: “These two events will be a chance to gather ideas so we want you – its creatives, innovators and pioneers – to be at the heart of planning and shaping the area’s future.

“Let’s consider as a creative community how and what we should develop to deliver an impactful, engaging and exciting cultural event of major regional and national significance next autumn.”

-Drinks and canapes will be served from 6pm on both dates, followed by a short presentation by Wayne Hemingway and Deco Publique about their cultural events experience. There will then be an interactive session to develop ideas.

GPLD is being funded by the Heritage Lottery Fund and Arts Council. It is being led by Craven District Council in partnership with South Lakeland District Council and the Yorkshire Dales and Lake District national park authorities.

As well as building on the cultural distinctiveness of the Lakes and Dales through a series of events, workshops and support for existing projects, GLPD is also looking at influencing local policy and planning to make the area more attractive for younger people to live and work.

Anyone interested in taking part in This is the Place, or can’t make the events but still wish to be involved, can contact GPLD on [email protected]

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