Lighter Times is Hawkshead’s brand new beer, recognising the change in consumer trends and the need to move with what people want from low alcohol beers, there was a natural gap to be filled in Hawkshead’s beer portfolio.
Steve Ricketts, Managing Director; ‘We’re excited to be launching Hawkshead Lighter Times 0.5% Low Alcohol Pale Ale, our first foray into the expanding low and no alcohol space. Matt and the team have developed a beer that delivers the taste, flavour and drinkability that consumers know and love about Hawkshead Beers.’
The main focus of Lighter Times is flavour, bringing together the perfect balance of speciality malts and big hop flavour. It is full bodied and packed full of American hops which really showcases you don’t need to be big in volume to be big on flavour.
Matt Clarke, Head Brewer at Hawkshead Brewery said ‘I really wanted to produce a beer I would be happy to drink myself, this was certainly a challenge with low alcohol beer. We have worked really hard to pack as much flavour into this beer as possible and I am really happy with the results’
Hawkshead will be launching their new beer Lighter Times exclusively at Leeds International Beer Festival and at their Tap – The Beer Hall and online shop on Thursday 5th September. Lighter Times will be available in shops across the country from Monday 9th September.
Hawkshead are the official beer sponsors of the Tour of Britain and excited to announce that at Stage Four Kendal finish, the New Union in Kendal will be hosting Hawkshead as their official hub in the town, and offering free samples of Lighter Times as well as a brewery member of staff on hand to chat about the new beer and all things Hawkshead.
