Businesswomen from across Cumbria were on a high as they celebrated Pink Link’s International Women’s Day overlooking the snow topped mountains of the Lake District.
The theme for IWD2020, #EachforEqual, highlights the importance of gender equality in business. Economies and communities can prosper and thrive in a gender equal world. However, there is a long way to go before gender parity is achieved. Latest calculations from the World Economic Forum reveal that it will take British women 166 years to close the economic gap.
The conference at the Roundthorn Country House in Penrith brought together over 50 businesswomen together to mark IWD. The atmosphere was energised as new connections were made, business opportunities explored, and collaborations forged.
After a delicious lunch, the ladies eagerly awaited the IWD speakers; Rosie Dummer of Rosie Cake Diva, and ITV Border’s Managing Editor, Catherine Houlihan and Presenter, Samantha Parker. The audience was enthralled as they shared their stories of the trials and tribulations that they had faced as women in business.
From being the first female helicopter pilot in the British Army, Rosie has built up a successful cake decorating business which sees her regularly on TV and presenting cake shows all over the world. From raising awareness for the plight of the Yazidi women to filming with chef, James Martin at his home in Ireland, she showed that saying yes to opportunities can open doors to experiences that you may have only dreamt about.
Catherine’s talk highlighted the changes in the workplace over the years. Many of which had the younger members of the audience gasping in shock. Luckily, attitudes have changed, and these practices are no longer deemed acceptable. Samantha shared how ITV Border are looking to work with more female entrepreneurs. From sharing stories to commenting on news features, women can breach the gender gap on tv. They will be holding sessions to help women feel confident in front of the camera later this year.
Coral Horn, founder of Pink Link said: “We have held two IWD events this year bringing together over 200 women to support, encourage and motivate each other. Equality is not a women’s issue, it’s a business issue. The sooner we can reduce gender diversification the more prosperous we will all be, in life and business.”
Miranda Kirschel of Cumbria LEP said: “I’ve now attended two of this innovative company’s events and have loved every minute. There is the chance to see, and maybe buy, some of our female entrepreneurs’ creations, networking and always meeting useful contacts and great characters. Most of all, hearing from some of the most inspiring and interesting speakers I’ve had the pleasure to experience. Everything comes with a great buzz and a sense of fun.”
The next Pink Link event in Cumbria will be Women’s Entrepreneurship Day on Friday 20 November. Contact Pink Link for more details on 01253 425443 or visit their website www.pinklinkladies.co.uk
