Cumbria Crack

Heritage Group Focused on Positivity in Challenging 7th Year

Cumbria’s Living Heritage, the dynamic group which strives to position historic homes, gardens, museums and heritage-focused visitor attractions with relevance within our 21st century landscape, has welcome three new members in 2020, as It celebrates 7 years of heritage marketing.

Wordsworth’s favourite former home, Rydal Mount, the new visitor attraction, Windermere Jetty, experiencing its first full tourism year after its opening in April 2019, and a new-look Keswick Museum have all joined a group that now markets 34 different places to visit, explore and enjoy.

The group is positively approaching the challenges of the 2020 season, focusing on the many outdoor things it has to do and still offering the same exciting all-weather activities indoors, as appropriate, with members’ latest news on this available on their individual websites.  Splendid isolation is something many members can provide.

The message is very much that Cumbria’s heritage sector is open for business and ready to welcome local residents, families and visitors, whether they seek pleasure, time for reflection,  a place to get out with their dog, gardening inspiration or a connection with the past.

Cumbria’s Living Heritage has also restructured its Heritage Cumberground map, which creates virtual links between members, according to a particular theme that visitors may enjoy.  The map now features the Victorian, Literature, Monument, Castle & Home, Museum, Overground, Garden, Spiritual, Walkies and Time for Tucker lines.

Some of the group’s members have special activities planned this year, as those connected to Wordsworth celebrate his 250th anniversary and the National Trust properties record 125 years since the Trust’s  founding and the centenary of the death of its founder, Canon Hardwicke Rawnsley.

Speaking on behalf of Cumbria’s Living Heritage, its Chair, Peter Frost-Pennington, says: “We believe many people will be looking for places in which to pause for thought, look to the past for answers for the future and enjoy fresh, open air.  We can offer all of this and more.

“We shall also strive to keep in touch with those who are unable to visit us in person but who want to hear our news and enjoy our stories when posted online or on social media.  We can still deliver strong heritage messaging to anyone wanting to stay connected with Cumbrian heritage.”

More information and newsletter enrolment can be found at and at the group’s social media channels.