Northern retailer Booths has introduced the Hidden Disabilities Sunflower Lanyard Scheme throughout all of its stores. The scheme helps those with a number of hidden disabilities, such as autism, dementia and visual or hearing impairments. Customers can opt to wear a lanyard as a discreet signal to store colleagues that they may need additional support when shopping.
With a strong understanding that not all disabilities are visible, the introduction of the sunflower lanyards is part of Booths ambition to promote disability inclusion for customers and colleagues. Committed to keeping everyone as safe as possible throughout the Covid-19 pandemic and beyond, the scheme will also enable Booths to support those individuals that may not be able to socially distance or follow some hygiene guidelines such as wearing face coverings throughout the epidemic.
The Hidden Disabilities lanyard, which is also called the ‘sunflower lanyard’ because of its appearance- a strip of green with a pattern of yellow sunflowers, will be available to collect for free and can be reused by customers for future visits to Booths stores or outings where the scheme is recognised.
Nigel Murray, COO at Booths, said “It’s vitally important to support customers who might find shopping a challenging experience at the moment. The Sunflower Lanyard will enable our colleagues to identify and give additional help to customers requiring extra assistance. Booths are keen to support everyone in our stores and give them the warm welcome and service they deserve.”
Booths will continue to explore ways in which it can support all colleagues and customers with disabilities.
For more information on the Hidden Disabilities Sunflower Lanyard initiative visit: https://hiddendisabilitiesstore.com/
