With just over three weeks left until the furlough scheme ends and ever-evolving government guidance continuing to impact businesses, Cumbria Tourism says it’s more important than ever to gather ‘real-time’ data about business performance.
Working alongside Cumbrian accountancy firm Lamont Pridmore, Cumbria Tourism has been carrying out in-depth business surveys at each stage of the pandemic: as lockdown began, when hospitality businesses reopened, and now, as the industry heads into the challenging winter period.
Cumbria Tourism’s latest business tracker survey aims to capture more detail about recent developments including the impact of the Rule of Six, the 10pm curfew, restrictions on weddings and events, and the Chancellor’s new Job Support Scheme.
With new local restrictions causing consumer confusion and denting confidence – as well as
media speculation of a possible two week ‘circuit breaker’ lockdown over October half term – direct feedback from businesses about the potential impact on an already fragile tourism and hospitality industry are also included.
Vitally, the county’s official Destination Management Organisation will continue using the data gathered to collate clear, up-to-date evidence about the impact of COVID-19 which, in turn, it will use to strengthen calls for flexible, targeted support at the highest levels of government.
Managing Director of Cumbria Tourism, Gill Haigh, says, “This in-depth survey is hugely important in helping us to get Cumbria’s voice heard on the national stage. Direct feedback on a range of issues, from cancellations and loss of income, to forward booking trends and ongoing capacity issues are vital as we continue to keep up the pressure on national decision-makers, to help them understand Cumbria’s very specific needs and reliance on the visitor economy.
“We know businesses continue to be under immense pressure, but each and every completed survey will help us make a difference as we head into the challenging winter months. The responses are all entirely anonymous, but really do enable tourism operators to make their collective voices heard.”
Chief Executive of Lamont Pridmore, Graham Lamont, adds, “We’re proud to support Cumbria Tourism’s Business Survey at this important time. With confidence falling and many support measures coming to an end, businesses in the sector are facing another fight for survival in the coming months.
“Robust research enables Cumbria Tourism to evidence the continuing effects of the pandemic on the tourism and hospitality sector and lobby Government for much needed continued support.”
Businesses can complete Cumbria Tourism’s Business Tracker Survey here.
