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Home Business

Cumbrian businesses urged to ward off future crises with new funded programme

by Cumbria Crack
07/10/2020
in Business
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A participant maps out her business model during a LUMS workshop

Lancaster University Management School (LUMS) is running a brand-new programme to help Cumbrian businesses explore and adapt their business models so they are better prepared to weather future storms.

SMEs are being urged to sign up to the new ‘Business Model Innovation’ programme, running as part of Cumbria Forum, which has been designed by LUMS’ business experts in the aftermath of the COVID-19 pandemic to ensure businesses are as agile and resilient as possible.

Ewan Pullan, Project Manager at Lancaster University Management School, said: “Many SMEs rely on physical interaction with customers so when Covid-19 hit, they were forced to close their doors. When something unexpected renders your bread and butter systems and processes unworkable, your business model needs to be reshaped – and fast. But it isn’t something small businesses will think about every day.

“Being agile and able to adapt is a priceless skill. We know that the pandemic is likely to be around for a while and with other big unknowns out there that could impact on business – climate change and Brexit, for example – businesses are urged to invest a little time to prepare for the unexpected. This fully funded programme is designed to allow business leaders the time and guidance to assess things and plan for innovative and flexible business models which could be key to successful and more predictable futures.”

The first cohort for Cumbrian SMEs will start on 19th November and will run as three half-day sessions, delivered online. Participants will take part in workshops and explore topics such as changing customer needs in the ‘new normal’, how to innovate to create new workable business models and how to build resilience to ensure businesses can withstand external forces.

Suzanne Caldwell, Deputy Chief Executive of Cumbria Chamber of Commerce, the lead partner in Cumbria Business Growth Hub, said: “We’ve had a lot of experience of working with businesses that are dealing with major shocks – from foot and mouth through multiple floods and now Covid.

“Events like these underline the value of resilience planning. We don’t know what’s around the corner but there are steps that businesses can take to give themselves the best chance of surviving adversity.

“Cumbria Forum is an excellent programme that we promote enthusiastically to Cumbrian businesses. This addition to the offer will equip participants with the tools to become more flexible, agile and responsive. I’m sure it will be invaluable.”

The programme, which is delivered as part of Cumbria Growth Hub, is fully-funded, and available to European Regional Development Fund (ERDF) eligible businesses. SME directors or owner-managers based in Cumbria who employ three or more members of staff are encouraged to register interest via www.lancaster.ac.uk/lums/bmi or contact [email protected] / 01524 510728.

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