The Cumberland’s bank account customers have rated the local building society top for customer experience, according to research undertaken by Fairer Finance.
The top spot was awarded by Fairer Finance, a consumer group that focuses on the banking industry. Their independent survey of over 23,000 bank and building society customers across the UK found out what people think of their financial provider, how well they handle complaints and how transparent they are.
The Cumberland topped the table for bank accounts, ahead of the likes of Starling, Monzo and First Direct, and also ranked highly for customer happiness and trust.
Nigel Taylor, head of marketing at The Cumberland, said, “Providing exceptional customer experiences is one of our primary objectives, so we’re extremely proud to hear that our customers rate us so highly. However, we do not rest on our laurels at The Cumberland, and we are constantly improving, developing and investing in our people and business to ensure we can continue to make banking brighter for everyone in our region.”