Local charities in Cumbria have helped Aldi donate around 5,000 meals to people in need this Christmas Eve.
The supermarket paired up its stores with local charities, community groups and food banks to make the most of unsold fresh and chilled food after stores closed on 24th December.
Around 210 tonnes of food were donated throughout the UK, with more than 500,000 meals donated and over 750 UK causes benefitting from the initiative in total.
The donation is Aldi’s largest to date and helped eight charitable causes in Cumbria at a time when more people are experiencing financial hardship due to COVID-19.
This year, for the first time, the initiative will also extend to New Year’s Eve, when Aldi expects to donate a further 200,000 meals to charitable causes across the country.
Aldi has also worked with partner Neighbourly to prioritise donations to charities and community groups focused on feeding children over the school Christmas holidays.
Luke Peech, managing director of corporate responsibility at Aldi UK, said: “We’re proud to support good causes in Cumbria this festive period, helping them to provide fresh and filling meals over the Christmas period.
“The feedback has been overwhelming and we’re really pleased to have extended the initiative, so we can do what we can for those in need within the community in what was an incredibly tough year for so many.”
