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James Cropper’s Colourform wins prestigious packaging award

James Cropper, Kendal

James Cropper’s Colourform has taken home a prestigious award for a collaboration with a Champagne house.

The Kendal-based innovator is proud to have won the Luxury Resource Efficient Pack at the Luxury Packaging Awards 2020 – which had been postponed from the original 2020 date.

It follows a number of recent wins for its work with Pusterla 1880, which saw Colourform create a revolutionary second skin Champagne case for iconic Champagne brand, Maison Ruinart.

The case is made entirely from Colourform moulded fibre and is nine times lighter than the previous box, reducing the carbon footprint by 60 per cent.

One judge said it was a true example of packaging innovation.

Patrick Willink, Colourform managing director, said: “This award acknowledges consumer demand for sustainable packaging solutions and highlights the very best eco-designed and responsible approaches.

“We are so proud of this project and absolutely thrilled to be recognised in the industry for the pioneering work we have created in collaboration with Maison Ruinart.

“The case, made entirely from Colourform moulded fibre, elegantly demonstrates our passion for innovative design which respects our environment, people and communities which has been, and continues to be the driving force of our business.”

Colourform’s partnership with Pusterla 1880 and Maison Ruinart, the very first Champagne house founded 290 years ago, has been a long-term project.