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The Cumberland renews partnership with Cumbria Tourism

Grant Seaton, of the Cumberland

The Cumberland has renewed its strategic partnership with Cumbria Tourism for another two years.

The company has reaffirmed its commitment to working alongside Cumbria Tourism to champion the long-term success of the local visitor economy and the communities it supports.

Cumbria Tourism’s strategic partners are a network of key tourism-related businesses, organisations and individuals who share its core values and desire to significantly grow the value of the county’s tourism sector and build a brighter, more sustainable future.

The Cumberland commercial lending team has a particular specialism in the tourism and hospitality sector and supports and provides finance to customers who operate holiday lets, hotels and B&Bs in locations like Keswick, Windemere and Ambleside.

The team has also been supporting customers facing financial difficulties during the pandemic.

The new strategic partnership agreement builds on previous joint working with Cumbria Tourism over the past two years to support the sector, including a high-profile ‘round table’ event examining the future of self-catering businesses and an event for B&Bs aimed at working with international markets.

Grant Seaton, senior lending manager at The Cumberland, said: “As we look ahead to the reopening of the hospitality industry, it’s more important than ever for the organisations that serve the sector to work collaboratively to support businesses to reopen, recover, and to thrive once again.

“With over 90 per cent of our business mortgage customers operating within the hospitality sector, our partnership with Cumbria Tourism helps us to remain close to key developments within the industry, and the issues that affect our customers and influence their business decisions.

“It’s critical that we have this in depth understanding, to help us provide personal and tailored support to our customers.

“It’s also hugely important to us to contribute to the long term success of the Cumbrian tourism industry, and working with Cumbria Tourism and the wider strategic partnership group to provide events and resources is something we are excited to continue to do over the next two years of our partnership.”