As indoor hospitality and attractions start to unlock this week, Cumbria Tourism is stepping up the latest phase of its campaign to tempt visitors to the area.
The Perfect Place To Be campaign aims to help tourism and hospitality businesses bounce back from the coronavirus pandemic.
The next stage of the campaign, to coincide with the reopening of many venues, is a new showcase video to welcome visitors back to enjoy safe summer stays in the county.
Cumbria Tourism is also launching a new online Adventure Guide – packed with inspiration for outdoor activities and where to book – to complement its 2021 Holiday Guide.
The organisation’s destination PR activity includes collaborations with a variety of travel influencers, film crews and high-profile national publications, including The Guardian, The Telegraph and Wanderlust magazine.
That’s in addition to e-newsletters, online competitions, an upcoming radio advertising campaign across the North of England and the development of inspirational digital content highlighting all corners of the county through Google Adwords, Instagram, Spotify, Facebook and YouTube.
An integral part of The Perfect Place To Be campaign is expanding awareness of less widely-known locations across Cumbria, to spread visitors more evenly across the county and maximise much-need economic benefits.
The work is being done in close collaboration with public and private sector partners within the county’s tactical visitor management group, including Cumbria’s six local authority areas.
As well as celebrating Cumbria’s Year of the Coast along the magnificent stretch linking Morecambe Bay with the Solway Area of Outstanding Natural Beauty, there will be a renewed focus on Carlisle and Hadrian’s Wall country and the North Pennines, Sedbergh and the Yorkshire Dales in the east of the county.
