
A financial adviser with 26 years’ experience in the financial services and mortgage advice sector has joined Carlisle-based Stan Sherlock Associates.
Deborah Riding joins the family run financial planners in the newly created role of compliance and development manager.
Deborah will offer financial advice directly to the firm’s growing portfolio of clients, and she will also coach their advisers and business support team to further develop their own skills and experience.
Deborah comes to Stan Sherlock Associates after a 21-year career as a financial adviser with HSBC.
She said: “Everyone worries about money – whether they have a lot or a little. I aim to make complicated financial matters as simple as possible for my clients. I take the time to understand their personal needs and recommend the right options for them so their decision-making process is as stress-free as possible.”
Bobby Sherlock, director and practice principal, said: “We are delighted to welcome Deborah to the Stan Sherlock Associates team.
“She’ll be a huge asset to our clients and our staff are looking forward to learning from Deborah’s vast experience in the financial services industry. Everyone at Stan Sherlock Associates wants to find the right financial solutions for our clients and we’re all looking forward to continuing to develop our skills and knowledge together.”
Deborah lives with her family in Cumwhinton, on the outskirts of Carlisle, and in her spare time enjoys being outdoors riding her horse or walking her two Labradors.





