A leading Cumbrian auction house has introduced an innovative new feature to its saleroom.
Customers can now take a virtual tour of H&H Auction Rooms in Carlisle and zoom in on individual items that catch their interest.
A trial last month saw the virtual tour generate over 1,300 views.
Stephen Farthing, auctioneer at H&H Auction Rooms, said: “Virtual tours are a great innovation, and we think we are the first northern auction house to offer this.
“More people are engaging with auctions and now they can also view from anywhere. Many of our customers have to travel long distances to get to us and it is particularly useful if they need to fine tune their visit in advance.
“For any lot that we want to highlight, we can also add extra details, such as a short video.
“The written catalogue is still a necessary part of the process as with over 700 lots on average per sale, it is important to have both a written and a visual description.
“It will be interesting to see if this technology not only brings more bids, but a newer and more tech savvy client base.”
