For the first time, shoppers at Carlisle’s Primark can order items online and collect them in store.
The English Street store is one of 25 across the North West and Wales trialling the new Click + Collect service for children’s clothes and products.
The trial begins today and the firm says up to 2,000 products are available, including essentials such as multipacks of bestselling products, as well as new items from Primark’s licence partners including Disney and larger nursery decor and toys.
After browsing online and adding items to a virtual shopping basket, customers can choose a day to collect, up to seven days ahead, from their chosen store.
Orders will be available for collection from two days after they have been placed with a £15 minimum order value and no delivery charge. Customers will be able to collect their order from a dedicated Click + Collect desk and pay for any other items they’ve picked up in store.
The trial is also looking to minimise excess packaging on the product, using paper wrap bands wherever possible. All orders will be delivered to store in brown paper packaging or cardboard boxes sealed with paper tape (and paper void fillers if required) featuring the new Click + Collect branding and can be easily recycled at home after use.
Kari Rodgers, Primark UK retail director, said: “It’s a very proud moment to see Click + Collect go live in 25 of our stores, including Carlisle.
“Our new Click + Collect service complements our stores, bringing customers more choice with even more convenience, while continuing to offer them the great style and incredible value they already love and expect from Primark. We love our stores, and we really believe that Click + Collect will help to bring more people to the high streets and shopping centres in which they’re located, benefiting everyone in the community.”
