
A Cumbrian manufacturing leader is among a new generation armed with new digital skills and tools after graduating from a trailblazing North West programme.
Oliver Harbidge, head of digital development at Playdale Playgrounds in Haverthwaite in South Cumbria, is one of 15 delegates who completed the Leading Digital Transformation programme, designed by Made Smarter, the Government-funded industry-led initiative to increase technology adoption among SME manufacturers, and Manchester Metropolitan University.
Delivered via face-to-face workshops, online webinars, case studies to see technology in action, and a site visit to PrintCity, Manchester Met’s 3D additive and digital manufacturing centre, the funded programme empowers participants to create a bespoke digitalisation strategy for their business.
It also provides them with a set of practical tools to make the most of opportunities that digital transformation can offer and access further support from Made Smarter, including funding for new technology and specialist advisers.
So far, 75 digital leaders have been supported over the past four years through the inaugural Made Smarter leadership programme and more recently, Leading Digital Transformation, which is now recruiting for its next cohort of businesses.
Manufacturers across the North West are now being encouraged to register their interest for the next intake, starting in early September 2023.
Oliver said: “The programme content was excellent as someone new to management. It has been a huge help for my personal development and for our business. Many of the management tools discussed on the course are already being used to great effect.
“A key takeaway was the importance of ensuring digital change is implemented operationally as well as culturally. One without the other will not work. It is also very important to manage stakeholder expectations when it comes to introducing change and digital transformation.
“We now have a clear path outlined that addresses exactly how we are going to move forward digitally.”
Donna Edwards, director of the Made Smarter Adoption Programme in the North West, said: “Technology and digital strategy have proved a great benefit to manufacturers over the last few years as they have navigated a multitude of crises.
“They will be even more important to navigate future challenges and opportunities. But it’s clear that leadership and digital skills are needed to ensure businesses, especially SMEs, are properly equipped to deal with what lies ahead.
“Our mission is to develop a generation of digital leaders. I am delighted to celebrate the graduation of this latest cohort who have seen the value of taking time out of their businesses to share ideas and experiences and return with new ideas and a digital strategy to create sustainable growth.”
Since launching in 2019 Made Smarter has supported 2,500 manufacturers in the North West to access expert, impartial technology advice, digital transformation workshops to help take that first step to transform a business, and support with technology adoption projects.





