A crackdown on flyposting in Cumberland has been announced.
Cumberland Council said it is implementing a 28-day notice for people and businesses to remove unauthorised adverts on or next to roads in the area.
It will apply to posters on land that is deemed part of the adopted highways.
The authority said: “This notice provides ample time for individuals and organisations to remove any illegally placed signs before any further measures are taken by the council.”
Any poster that remains after the 28-day notice period will be removed, and the council may recover associated costs from the property owner.
Flyposting is considered an offence under the Town and Country Planning Act (TCPA) 1990 and the Highways Act 1980.
The council said while it preferred to promote compliance through goodwill, fines can reach up to £2,500 for offenders.
In cases of continued violations, fines may increase to £100 per day. Those who physically attach posters may also receive a fine, typically starting at £125.
Cumberland Councillor Denise Rollo, executive member for sustainable, resilient and connected places, said: “We all have a role to play in keeping our community vibrant and attractive. By removing flyposting, we not only enhance our surroundings but also help reduce the costs associated with removal.
“This goodwill campaign encourages everyone to take responsibility and act within the 28-day notice period before any penalties are issued.”
