Keswick Mountain Festival has secured a new headline sponsor.
Swedish outdoor and travel brand Thule has signed a two-year agreement from now with the event, which takes place this year from May 15 to May 17.
Founded in 2007, Keswick Mountain Festival offers a mix of outdoor sports and activities, live music, speakers, food and drink, and exhibitors and retail.
Last year, Thule sponsored the triathlons at KMF, and will now have a much bigger presence in the Festival Village at Crow Park and across other aspects of the event.
The brand is working closely with the festival organisers to develop a range of activations for visitors, both onsite and in the surrounding area.
Dave McCartney, marketing manager, Thule UK & Ireland, said: “At Thule, we believe in making it easier to enjoy the active life – whether you’re heading into the outdoors or travelling the world with family and friends.
“Keswick Mountain Festival embodies everything Thule stands for – a shared passion for the outdoors, meaningful adventure, and time spent in inspiring places. As headline sponsor, we’re proud to support a festival that brings the outdoor community together and encourages more people to get outside and explore.”
Jamie Simpson, marketing director of Keswick Mountain Festival, added: “We’re delighted to welcome Thule as headline sponsor of Keswick Mountain Festival.
“The brand is closely aligned with our values and aspirations – it’s a great fit. We really enjoyed working with Thule last year and we’re now developing some very exciting plans for 2026 with the team there, which are going to add a lot to the visitor experience.”
