Aldi is donating 5,000 Easter eggs to charities in Cumbria.
From 2nd – 11th April, Aldi will provide 50 Easter eggs per store each day to local charities and food banks in Cumbria that support vulnerable families and children. This includes The Bishop Harvey Goodwin School, a Church of England, Voluntary Aided Primary School situated in Carlisle.
The supermarket will donate almost half a million chocolate eggs in total to good causes throughout the UK, including Aldi’s Moser Roth Delectable Duo and Curious Inventions, as well as branded Maltesers Teasers and Cadbury Twirl chocolate eggs.
The donations form part of Aldi’s ongoing partnership with community engagement platform, Neighbourly, which sees more than 150 Aldi stores in the region donate surplus food to local charities and community groups at the end of each day.
Last year, the supermarket helped to donate more than 4 million meals to charities across the UK.
Fritz Walleczek, Managing Director of Corporate Responsibility at Aldi UK and Ireland, said: “We’re always looking for new and creative ways to increase the amount of food that we’re able to donate. Working with Neighbourly to donate Easter eggs to different groups and charities across the nation is a great way for us to bring a festive treat this Easter.”
Steve Butterworth, Neighbourly CEO, said: “We’re grateful to be able to partner with Aldi on this project and proud to support them in their ongoing commitment to reduce food waste and make a positive difference to the communities where they operate at this particularly difficult time.”
Marion Bainbridge, School Business Manager at The Bishop Harvey Goodwin School, said: “Our school is based in the highest socially deprived area of Carlisle and these eggs will be given to children who would not otherwise receive one. As we are working in a Hub in the same area they will also be given to children from other schools where we are able.”
