Cumbria Crack

Academy to launch to help firms hone digital skills

Janet Addison

An academy is set to be launched this month to help businesses hone their digital skills.

The Digital Skills Academy has been created by the Digital Tech Cumbria programme and will begin on March 16.

Topics scheduled so far include digital marketing, e-commerce, new product and service development, cloud computing and automation with cyber security and other topics in the pipeline.

Janet Addison is business development manager for Digital Tech Cumbria.

She said: “Digital technology was already changing the way we worked, lived and communicated before the pandemic and COVID-19 has really accelerated those changes. There are impacts on how we run our businesses, how we manage our people and our money, and how we find new customers.”

“To survive and thrive, Cumbrian businesses need to consider new ways to leverage digital technology in their day-to-day processes and we need a digitally savvy workforce that can operate and maximise the benefits that digital techniques can deliver.”

The Digital Skills Academy kicks off on Tuesday  March 16 with the first of a three-part series called “Increase your sales through a powerful digital marketing strategy” run by Emily Whitehead, of Simply Great Britain.

Emily is an experienced trainer on digital marketing and has strong expertise in the hospitality industry, particularly pertinent to Cumbria and the Lake District.

Dates have now been confirmed for more masterclasses:

• Developing standout products and services with digital technology –  March 16, 23 and 30.

• How to sell your products through online sales platforms – March 18 and 25, April 1.

• Increasing profits through the automation of simple and repetitive tasks – March 22 and 29, April 19.

The last of these is to be delivered by Andrew Armitage, of A Digital in Kendal..”

The Academy is one strand of the broader Digital Tech Cumbria programme.

For more information, visit