Carlisle-based Lloyd Motor Group has revealed it is expanding into York.
It announced it has acquired the Jaguar Land Rover business in the city.
Lloyd Motor Group, founded in 1976, operates in 29 locations across Northern England and Southern Scotland and employs over 1,000 people.
Rob Lindsay, franchise director of Lloyd Motor Group, said: “The acquisition offers an exciting opportunity for Lloyd Motor Group to strengthen and expand its offering in Yorkshire.
“We are recognised as an award-winning group with Jaguar Land Rover UK.
“We aim to bring that unique Lloyd customer experience to York and take full advantage of the state-of-the-art Jaguar Land Rover facilities already there. Our strategy is to lead the market and deliver exceptional customer experiences, every time”.
The expansion continues Lloyd Motor Group’s significant investment in the Jaguar and Land Rover brands and follows extensive retailer refurbishments at its other retailer locations.
It increases the number of Lloyd Jaguar Land Rover retailers to six, with York joining Ripon Land Rover, Carlisle Land Rover, Kelso Land Rover and Carlisle Jaguar.
Bryan Lloyd, managing director of Lloyd Motor Group, said: “At the heart of Lloyd Motor Group’s brand lie our values. They drive our operating principles, our ambitions, and they’re fundamental to the way we work. We look forward to welcoming our new colleagues and customers in Yorkshire and demonstrating this.”
