Lake District named most popular UK tourist ‘landmark’ outside London

The Lake District has been named the most popular UK tourist ‘landmark’ outside of London.

While the national park is not actually a landmark – it has been ranked as the fourth best in the country, beaten only by Buckingham Palace, Big Ben and the London Eye.

A landmark is an object or feature of a landscape or town that is easily seen and recognized from a distance, especially one that enables someone to establish their location – and not typically an entire national park.

The findings have come from a new study put together by online travel booking site Omio, which used YouGov’s most popular landmark survey and social media data to find the UK’s most popular landmarks.

The social media data used to establish the most popular ‘landmarks’ in the UK counted TikTok views and Instagram hashtags to establish how popular the locations are online.

The Lakes has over 399 million hashtags and views on social media and even managed to beat Stonehenge and Blackpool tower to the top spot.

In the YouGov survey Hadrian’s Wall scored 33rd as the most popular tourist attraction worldwide – beating Universal Studios in Florida and the Pyramids of Giza.

The results of the unusual study come just after residents in a Lake District called the national park a ‘cash cow’ following a controversial application for a new 29-space car park.

The full list of the top 20 most popular English landmarks is as follows.