A series of photographic panels have been unveiled at Whitehaven Railway Station to help showcase what the town has to offer.
They were unveiled by John Baker, chief executive of Whitehaven Harbour Commissioners, and are part of the Whitehaven, there’s more than you think! project, funded by Community Rail Network and delivered by the Cumbrian Coast Line Community Rail Partnership.
The project aims to showcase the amazing array of attractions along the harbour front, hidden from the railway station, and to entice passengers, through the train windows, to visit and enjoy the wealth of gems that Whitehaven has to offer.
Each individual panel has a QR code signposting visitors to websites where they can learn more.
The designs can be rotated to showcase heritage, cultural, festival and artisan experiences throughout the year, sowing the seed for people normally passing through on the train to be tempted to alight and get to know Whitehaven.
The partnership and Whitehaven Harbour Commissioners and will collaborate further to promote Whitehaven harbour as a focal point for several projects over coming months.
Several other organisations and people involved with this project were present at the official launch including Northern Trains, ISS, Adamedia, Carlos Reina Photography and Firpress, along with key stakeholders such as Sellafield Ltd which supports the Community Rail Partnership.
Northern station manager, Jane Murray said: “The new photo boards not only make a difference to the station but also to customers/tourists wishing to discover Whitehaven. These boards show some fabulous places to visit and shows off what a beautiful place Whitehaven is and where you can go to see such amazing views and beautiful scenery.
Mr Baker added: “Whitehaven is too often referred to as a ‘hidden’ jewel, and the reality is that it is a wonderful place with rich heritage, history and incredibly passionate communities.
“Whitehaven deserves to be shouted about more, to attract more visitors and make its communities proud. What has been done with this project is a significant step in doing just that, by unveiling to a passing audience what’s on offer here and just how special it is. I hope that it sets a high quality example of what can be achieved in partnership to market and promote the town.”
