Home and fashion retailer Joe Browns will officially open a Lake District store.
The 2,500 sq ft building is in the town’s Queens Square and will open at noon on Saturday.
It is the first franchise store for Joe Browns which has partnered with entrepreneurs Adrian and Julie North.
Peter Alecock, chief executive of Joe Browns, said: “We are excited to be opening our first new store in four years with an amazing franchise partner. Bowness-on-Windemere is a fantastic location for the store.
“The Lakes are one of the UK’s most remarkable areas, so where better to open one of the UK’s most remarkable stores? It’s a fantastic location to showcase our exciting, colourful and engaging clothing and homewares.
“Bowness will stock the very best we have to offer and is the first of our franchise partnerships, so we can’t wait to welcome in all our new shoppers.”
Mr North added: “In a time of homogenous high streets we are delighted to be working with a truly adventurous brand that has the vision and courage to step outside convention.
“Using our 33 years retail experience and working closely with Joe Browns wonderful team we have created our most ambitious store ever, full of colourful surprises in keeping with a brand that brings excitement back into fashion and shopping.”
