Selected Cumbrian Aldi stores will trial selling crownless pineapples to reduce food waste.
As the crown of the pineapple is often thrown away by shoppers, the supermarket chain will remove the green leaves from its pineapples during the production process for recycling instead.
The removed crowns will either be used to cultivate next year’s crop or converted into animal feed, reducing food waste by an estimated 1,400 tonnes annually if the change is rolled out across stores.
The crownless pineapples are now available in selected stores in Cumbria where customers still also have the option to buy pineapples with their leaves attached.
By removing the crowns, Aldi will also be able to fit more of the product into boxes to be transported to stores, meaning a potential reduction of around 187 tonnes of cardboard annually if the trial is successful.
