A 24-hour gambling centre could be coming to Barrow, creating 12 jobs.
If it gets the go-ahead, the former Shoe Zone premises on Dalton Road would be converted into an Admiral Casino adult gaming centre.
Luxury Leisure has applied to Westmorland and Furness Council for permission and said the opening hours of the adult gaming centre were critical to provide a commercially sensitive operation and make a positive contribution to town centre viability.
It added the former Shoe Zone had been empty for over a year and the proposed centre would sustain the use of a high street premises that was at risk of long-term vacancy.
It said it would generate additional footfall in the town centre with survey data and evidence from other Admiral-operated sites suggesting that visits contribute to the success of other surrounding retailers through linked trips.
It added: “It would therefore have positive benefits to the wider town centre through bringing visitors into the town centre who would likely use other local services and facilities.”
Plans said sound insulation was used within all premises to shield surrounding occupiers from any noise and any music played within the premises was always at a background level.
The firm added: “This area of the town centre already has a number of late-night activities such as bars and restaurants. Any noise generation associated with the proposed centre must be seen in this context and, regardless, any noise and disturbance associated with the proposed use would be significantly less than that associated with other evening economy type uses.
“Admiral units do not serve alcohol, nor do they allow the consumption of alcohol on-site. This helps to mitigate the potential for anti-social behaviour and thus further prevent adverse impacts on residential amenity.”
Admiral Casino has branches in Workington and Whitehaven.
The planning application is undergoing public consultation.
