Generous match funders have pledged to double any money given to Cumbria’s Winter Warmth Appeal.
Cumbria Community Foundation has run the annual appeal since 2010 to help vulnerable older people meet their heating bills.
It said as many as 500 older people die in Cumbria each winter because of problems related to not being able to afford to heat their homes.
This year, there are fears that the number could be higher. Energy prices are typically 10% higher while most pensioners no longer receive the Government’s winter fuel payment and those that do no longer get a cost of living top up.
Jenny Benson, director of programmes and partnerships at the foundation, said: “Older vulnerable members of our community are facing a winter of suffering because they cannot afford to heat their homes adequately.
“The continued support of our donors will be vital. We know many pensioners already find winter a struggle. The withdrawal of the winter fuel payment from all but the most vulnerable means this year will be especially difficult for many older Cumbrians.
“Our appeal is more vital than ever before. We want to ensure that no one is forced to struggle during the colder months.”
Donations received by December 13 will be doubled by the foundation’s match funding champions – businesses and other organisations that have pledged to match, pound for pound, money given by the public.
They are: WCF Ltd, John Laing Charitable Trust, Cumberland Council, Westmorland & Furness Council, Electricity North West, Hadfield Trust, Roseland Trust, Johnson Fund, EMG Solicitors, The Rotary Club of Carlisle, Brian & Ann Clark Fund, Harvey Family Fund, and various private donors.
Electricity North West has pledged up to £20,000 in match funding.
Karen Hunter, customer inclusion and partnerships manager, said: “Customers are at the heart of everything we do and we’re always looking for partnerships that make a difference to communities. Hopefully, we’ll see new and current donors get involved knowing their donation will be doubled.”
Jo Ritzema, managing director of WCF Ltd, added: “As a part employee-owned business, giving back to our local communities is part of our ethos. We’re proud to support the Winter Warmth Fund, which provides vital support for vulnerable older people in Cumbria who are facing fuel poverty.
“As the owners of one of Cumbria’s largest oil distributors, Allan Stobarts, we understand the isolation of rural communities, especially during the winter months, which is why we make our most vulnerable customers a priority for heating oil deliveries during cold weather conditions.”
Colin Cox, director of public health and communities at Cumberland Council, said: “Many older residents are at heightened risk from cold-related illnesses, which can lead to serious health complications. The Winter Warmth Appeal provides a critical lifeline, helping to keep people warm and safe. I strongly encourage everyone who can to support this initiative.”
Last year Cumbria Community Foundation awarded more than £315,000 in grants – through delivery partners Age UK and Copeland Age & Advice Service – benefiting 1,941 vulnerable older people.
Donate online at: https://cumbriafoundation.enthuse.com/cf/cumbria-winter-warmth-appeal-2024
To donate by cheque or phone, call 01900 825760 between 9am and 5pm.
If you know someone aged 60 or over who may need support with heating bills, information on how to claim is online at: https://www.cumbriafoundation.org/winter-warmth-fund/apply-now/
