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Home Latest

Custard creams are coming! Cumberland Objects teases new biscuit break out

by Cumbria Crack
23/01/2025
in Latest, News
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Picture: Cumberland Objects

The mysterious Cumberland Objects collective has dropped a custard cream-size hint about what they are up to next.

Dozens of gold custard creams have been spotted around Carlisle since Christmas and half-eaten golden pies were recently installed around Whitehaven and Cleator Moor.

And it looks like the guerrilla art collective – who are so shy they claim they don’t technically exist – have shared with Cumbria Crack that there is more to follow….with a photo of a pile of custard creams.

Cumberland Objects is a project to celebrate the obscure and uncelebrated anecdotal heritage of Cumbria. The custard creams in Carlisle pay homage to McVitie’s which produces 6.5 million of the biscuits in Carlisle every 24 hours while the pies represent Bennett’s, a popular old pie shop from days gone by in Cleator Moor.

But the people/person/organisation behind the impromptu scavenger hunts are extremely reticent about talking about themselves – Cumbria’s answer to Banksy, when approached by Cumbria Crack, only wanted to talk about the joy they were bringing.

And joy they have certainly spread – their cheeky custard creams and pies have brought smiles to people’s faces as well as puzzlement as they try to work out what it’s all about. Like most art, at this stage, it just is.

As part of the wider project, the group is also collecting hyper-local stories, tales and urban legends to share on its website.

If that wasn’t enough – the collective has announced it is putting up flyers around Whitehaven calling for history buffs and dog owners to take part in a re-enactment of the 1778 John Paul Jones invasion of Whitehaven (but this time, with dogs).

Vicky Allen found this custard cream near the Citadels in Carlisle

Nautical fancy dress is encouraged, but a date is yet to be announced.

We don’t know where the new batch of custard creams will be released and we don’t know when – but keep an eye out for them and let us know if you spot one!

We’d love to see your biscuit, pie and sign pictures and hear your thoughts on the Cumberland Objects mystery. Email us at [email protected]

Are you part of Cumberland Objects? If you’re reading this, we’d still love to hear more. Email us at [email protected]

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