The University of Cumbria has launched a new Digital User Experience Professional Degree Apprenticeship.
It will begin in September from the university’s Carlisle campus.
It said user experience, known as UX, was a fundamental aspect of modern business strategy to drive growth and success.
The apprenticeship is a first for Cumbria and the university said the programme would support regional businesses in upskilling and reskilling the workforce and attract new talent.
As technology evolves, the expectations of a user will continue to rise and investing in UX design allows businesses to stay ahead of trends and meet future demands.
Roy Chilvers, a higher education consultant in User-Centred Design who worked with the academic team to design the new course for the university, said: “The course is for those who are working for an employer in a suitable role, with a desire to undertake training and skills in this important area.
“They’ll be able to study for a degree as an apprentice alongside their job, so having focus and drive to be organised and motivated to stretch, gain knowledge, and apply skills to growing in work are all the soft skills that underpin successful apprenticeships at this level.
“Creating this course will enable learners to develop skills to fit the needs of their workplace while transforming the business sectors of now and the future.”
UX design is focused on how a person feels when interacting with a product or service, for example when looking at a website or platform.
UX designers have a focus on ensuring products are easy to use, enjoyable and, meets the user’s needs, considering areas such as efficiency, ease of use and satisfaction.
