Emergency services, including the Great North Air Ambulance, were called after a man collapsed in a Carlisle supermarket.
Cumbria police said they were called at around 3.50pm yesterday, Wednesday October 29, to Asda on Chandler Way.
The man, who was in his 60s, was pronounced dead at the scene.
Cumbria police said the death was not being treated as suspicious.
The Great North Air Ambulance said its crew were called to the incident and they arrived at around 4.30pm.
