Genesis Homes has been revealed as the new official sponsor of the Cumberland Walking Football League for the 2026 season.
The league continues to grow in participation and impact across the county, providing inclusive opportunities for players to stay active, connected, and involved in the game.
Cumberland FA said Genesis Homes’ support would help strengthen the league’s ongoing development, ensuring it remains accessible and sustainable for players of all backgrounds.
Since its formation in 2019, the Cumberland FA Walking Football League expanded to two divisions, featuring 12 teams and engaging over 250 players, with clubs and sessions now established across venues throughout the county.
Teams have also represented Cumberland on the national stage, competing in the FA Walking Football Cup Finals.
Cumberland FA football development officer Ray Sempill said: “We’re really pleased to welcome Genesis Homes on board as a sponsor of the Cumberland Walking Football League.
“Their support is a fantastic endorsement of the work taking place across the county to make football more inclusive and accessible.
“Walking Football provides vital opportunities for people to stay active, improve their wellbeing, and remain connected through the game, and this partnership will help us continue to grow and develop those opportunities further.”
Lauren Allison, head of communities & engagement at Genesis Homes, added: “We are thrilled to be partnering with Cumberland FA’s Walking Football League, enabling local people to come together and enjoy a sport they love.
“At Genesis Homes, we’re passionate about integrating with communities and having a positive impact in the areas where we build.
“Having current developments in Carlisle, Burgh-by-Sands and Seaton, in particular, this partnership allows us to directly support people close to our developments and as well as people across Cumbria. We’re delighted to be part of this fantastic initiative and are excited to see the teams in action this season.”
The sponsorship will come into effect immediately.
For more information on Walking Football in Cumberland, visit https://www.cumberlandfa.com/players/ways-to-play/walking-football
