A local conservation charity is celebrating after a successful two month fundraising campaign ended on a high for the Ullswater Way, raising nearly £13,000.
The campaign has been a Lake District Foundation initiative for the ‘LDF Ullswater Way Fund’, set up to specifically care for the spectacular landscape, wildlife and cultural heritage surrounding England’s second largest lake. The Foundation ran the campaign throughout April and May to generate funds ahead of the busy tourism season by inviting locals, businesses and visitors to get involved in various ways from a crowdfunding campaign to contactless giving opportunities.
Sarah Swindley, Lake District Foundation’s CEO, said: “We are passionate about caring for this beautiful national park and are absolutely thrilled businesses, locals and visitors all share that passion with us. Together, we’ve raised nearly £13,000 for the ‘LDF Ullswater Way Fund’ over the last couple of months, thank you to all those who get involved and donated.”
The crowdfunder campaign spearheaded the visitor giving ask by inviting all those passionate about the Ullswater Way to make a donation in return for various rewards depending on the donation. The crowdfunder aimed to raise £5,000 but exceeded the target, finishing with £5,384 of donations. Those who donated were able to leave comments of support and encouragement for the repairs.
Martin Jones, Ullwater Way Crowdfunder Donor said: “We enjoy walking the wonderful Ullswater way. It’s great that those footpaths are available free of charge. It’s good to have this opportunity to recognise their value to us.”
The fundraising total was generated by further donation methods as follows:
- Business supporters for the Lake District Foundation were invited to become a supporter for the Ullswater Way Fund and were encouraged to add a £1 opt in to transactions.
- Event organisers running events in Ullswater were encouraged to support the fund by donating and giving something back to the natural environment.
- Contactless giving opportunities were available for locals and visitors to make a donation via the new contactless donation devices installed at the Ullswater Steamers in Glenridding and Bowness and Keswick Information Centres.
- An invitation to anyone who wished to set up their own challenge and fundraise for the Ullswater Way was also encouraged.
The money raised through this crowdfunding appeal will allow work to be carried out by the Lake District National Park ranger team and volunteers to reduce the impact of the busy summer season ahead. The route needs drainage works, improvements to the path surface, new drystone walling, waymarker signs and to ensure the path is litter-free.
Chris Tomlin, Park Management Team Leader with the Lake District National Park, said: “We’re delighted that such a fantastic amount has been raised through the Lake District Foundation’s crowdfunding initiative and other fundraising activities. Each and every donation is very gratefully received and will go towards ensuring we keep beautiful Ullswater special.”
