Scouting For Girls are set to headline a major new festival in Whitehaven this September.
Whitehaven Alive will feature household names, live entertainment, food and drink villages, Cumbrian producers, and street theatre.
The platinum selling pop-rock band, who have previously sold out the likes of Wembley Arena, are the first headliner to be announced.
Working in partnership with Whitehaven Harbour Commissioners, the event is set to welcome tens of thousands of people across the weekend and aims to boost the local economy and raise funds to put back into the improvements around Whitehaven Harbour.
Organisers say they will rally round local businesses in the town to get involved and be part of a packed weekend.
Whitehaven Harbour Commissioners’ Chief Executive John Baker said: “The overall vision is for Whitehaven Alive to be a landmark event to celebrate our locality post-COVID aiming to assist in the recovery for local businesses and residents and inviting those people and businesses to participate where possible, bring people together and express the sense of place and recovery for Whitehaven and the Copeland Borough.
“Whitehaven Harbour and town have such deep and varied histories to tell, and our communities have such incredible passion and sense for this place. Whitehaven Alive aims to bring all of that together to enable us all to enjoy a wonderful celebration post pandemic.”
Co-founder Oliver Hodgson said he hoped the event would become an annual feature in the town.
He added: “We promise this will be a weekend not to be forgotten, a date we are sure people will put in their diaries to join us for a weekend of fun, excitement, and what will be a fantastic showcase of Cumbria.”
The event will run from Friday September 9 to Sunday September 11.
Scouting For Girls will headline on Saturday September 10 .
Further announcements and headline acts are to be made in the coming weeks.