An average speed camera system will be installed on a six-mile stretch of a north Cumbrian A road.
The cameras will be erected on the A689 between Linstock and the Brampton roundabouts.
Work began this week by Cumberland Council, which is part of the Cumbria Road Safety Partnership.
The system will operate over a length of around 6.1 miles.
The system measures how long it should take for a vehicle to travel a specific distance according to the speed limit.
If a vehicle exceeds that expected time, its number plate is captured.
This technology not only helps control speeding but also encourages drivers to remain attentive and engaged in their driving over extended periods, the partnership said.
It is the fourth average speed safety camera site in Cumbria.
The others are at the A69 at Warwick Bridge, the A66 sites at Kirkby Thore and Bassenthwaite Lake.
Cumberland Councillor Denise Rollo, executive portfolio holder for sustainable, resilient and connected places, said: “The Average Speed Camera system is intended to positively influence driver behaviour and ensure that drivers comply with the set limits on roads. The cameras have a proven track record for reducing casualties and excessive speed. Ultimately, it creates a safer road environment for everyone who travels on them.
“This proactive step by Cumberland Council, in partnership with the Cumbria Road Safety Partnership (CRSP), highlights the commitment to safer roads and reinforces the shared responsibility of all road users in creating a secure and protected road network.”
