Three golden tickets will deliver cash prizes of £170 to Grasmere Gingerbread customers during its 170th anniversary celebrations.
The special green and gold coupons will be inside 12-piece tins of Grasmere Gingerbread sold online during August, September and October.
“It’s our way of saying ‘thank you’ to our customers who have helped to make Grasmere Gingerbread what it is today,” said Joanne Hunter, co-director of the historic Lake District business.
Victorian cook Sarah Nelson invented Grasmere Gingerbread in 1854 and sold it from a tree stump outside her Church Cottage home – now The Grasmere Gingerbread Shop.
170 years later Grasmere Gingerbread is feted by royalty, leading chefs, celebrities and has been sent to customers in 80 countries across the world.
Since taking over the business from her parents in 2000, Joanne Hunter and husband Andrew have transformed Grasmere Gingerbread from a small cottage industry that employed three people into a global ambassador for the Lake District that now has 30 members of staff.
Last year it opened its second shop in Hawkshead which is also very popular with visitors.
“We have always seen ourselves as custodians of Sarah Nelson’s culinary legacy and feel immense pride that her wonderful Grasmere Gingerbread is enjoyed by so many people,” said Joanne.
Read all about Grasmere Gingerbread here – from Business Crack
